The DBA in Marketing is designed for seasoned marketing professionals seeking to deepen their expertise and lead strategic marketing initiatives in a dynamic business environment. This program emphasizes advanced marketing strategies, international marketing, and the integration of new trends and …
Key program features
Language English & Arabic
Credit Hours 72
Intake Start from
Skill You Will Gain
Strategic marketing development
Advanced marketing analytics
International marketing strategies
Digital marketing proficiency
Marketing information systems
Services marketing expertise
Our Unique Curriculum​
Core
Courses
Advanced Studies in Business Administration
Advanced Studies in Managerial Accounting
Total Quality Management
Negotiation and Arbitration Management
Managerial Economics
Strategic Management – Applications and Case Studies
International Business Management
Parametric and Non Parametric Methods
Research Seminar
Specialization
Tracks
Marketing Strategies
New Marketing Trends
Marketing Information Systems
International Marketing
Electronic Marketing
Services Marketing – Applications and Case Studies