• 16375
  • Inquiry@aambfs.edu.eg
Centers of Excellence
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MBA in Digital Marketing Management

The MBA in Marketing offers a comprehensive curriculum designed to build expertise in both core business functions and specialized marketing strategies. This program blends analytical, strategic, and creative skills, preparing you to lead marketing initiatives and drive business success.  

Key program features

  • Language : English & Arabic
  • Credit Hours : 48
  • Intake : 25/8/2025
Skill You Will Gain
  • Strategic decision-making
  • Leadership and team management skills
  • Data-driven marketing and business analytics
  • Brand management
  • Digital marketing
  • Quantitative and qualitative research

Our Unique Curriculum​

Core Courses

• Business Statistics for Decision Making
• Strategic Management
• HR Management in The Digital Age
• Marketing Strategies
• Research Methodologies
• Feasibility Studies and Project Appraisal
• Finance for Non-Financial Managers
• Business Accounting

Specialization Tracks

• Integrated marketing
• Market Research
• Citizen Data Science for Business Development
• Go to market strategy
• Digital Marketing
• Global marketing & competitive intelligence
• Marketing intelligence
• Contemporary topics in Digital marketing

Contemporary Marketing Analytics Certificate

MBA According to the specialization, certified by the Supreme Council of Universities.

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MBA /DBA

FAQs

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Reach us
  • 16375
  • Inquiry@aambfs.edu.eg
  • 9th District, Waslet Dahshur Rd., Sheikh Zayed City, Giza, Egypt

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